Ability
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About Us
The first agency for recruiting respondents ADS, Founded in 2013
Why Respondent Recruitment Is the Most Critical Part of Any Research Project.
When companies invest in qualitative or UX research, they often focus on discussion guides, analytics, or the moderator’s skill. But the true foundation of a successful study is much more fundamental — the quality of the respondents.
As the Laureate of the Guild of Marketers and the author of the first book and audiobook on respondent recruitment The First Audiobook on Recruiting Respondents: A History of Creating the Niche and the ADS Experience), I’ve seen the industry from the inside for more than a decade.
Link to the audiobook: https://links.feiyr.com/x/IlonaMetodieva-The-First-Audiobook-on-Recruiting-Respondents/
ADS — Premium Recruitment has specialized in sourcing hard-to-reach, Russian-speaking and CIS audiences for international research agencies and global brands. Today, we operate both from Bulgaria, which allows us to work seamlessly with Europe and Asia while supporting clients across multiple time zones.
Why Recruitment Determines Success
Even the strongest methodology fails if the participants do not match the target profile.
Accurate recruitment ensures that:
Insights are reliable and actionable
Segment hypotheses can be validated
Product and UX decisions reflect real user behavior
The research budget is used efficiently
Poor recruitment, by contrast, leads to wasted sessions, incorrect conclusions, and repeated fieldwork.
This is why the world’s strongest agencies treat recruitment as a strategic competency — and why ADS built an entire niche around premium respondent sourcing.
Our Experience Working With International Clients
Over the years, ADS has successfully delivered projects for clients from England, Italy, the United States, and the European Union.
Most recently, we completed a complex premium-segment qualitative project for a Korean agency, sourcing high-status Russian-speaking respondents with strict verification and deep screening criteria.
Working from Bulgaria, our team provides fast, compliant, and reliable access to Eastern European and CIS audiences — a market often considered difficult to reach without a professional recruitment partner.
Our mission is simple:
To find the exact people you need — accurately, ethically, and fast — even for the most complex studies.
If You're Planning Research
If your team needs Russian-speaking or CIS respondents for:
UX testing
In-depth interviews
B2B expert research
Medical / HCP studies
Premium or hard-to-reach audiences
ADS will handle the full recruitment pipeline for you — from screening and verification to scheduling and respondent management.
---Feel free to reach out — I’ll be happy to discuss your upcoming project.
